NOTICE OF BID OPPORTUNITY
Competitive Solicitation 2022-02
Communications Services
COMPETITIVE SOLICITATION POSTING: June 21, 2022
DEADLINE FOR SUBMITTING BIDS: August 4, 2022
Find the full solicitation on Washington’s Electronic Business Solution (WEBS). Vendors not registered in WEBS will not receive updates or amendments to the solicitation, which could disadvantage your bid.
Pre-bid conference: July 11, 2022
Join via Zoom: https://des-wa.zoom.us/j/92337680881?pwd=U013L1NidUJTYUxmUFdIWWlkdHdHZz09
Meeting ID: 923 3768 0881
Password: 602819
Join by phone: 888-788-0099 US Toll-free
Password: 858377
Contract location: Statewide or regionally
Contract description: The Washington State Traffic Safety Commission (WTSC) is issuing this Competitive Solicitation pursuant to RCW 39.26. Pursuant to this Competitive Solicitation, WTSC intends to conduct a competitive procurement from interested parties in providing communications services in support of WTSC’s efforts to fulfill its mission to eliminate traffic deaths and serious injuries and to award multiple, Optional-Use Convenience Contracts (Convenience Contracts) to purchase those services.
The Contract(s) resulting from this solicitation will be designated as Optional-Use Convenience Contract(s) (Convenience Contract). The Convenience Contract will also be available for use by the Energy Facility Site Evaluation Council (EFSEC) for services aligning within the scope, and terms and conditions of the resulting Contract.
Category 1: Full-Service Media — contract amount up to $6 million over the three-year period to include ALL services as outlined below:
- Purchased media planning, placement, and management
- News and social media outreach and public relations
- Campaign and creative asset development, testing and production
- Cultural norms and media research
- Multicultural Transcreation and Translation
- Integrated Marketing
Category 2: News and social media outreach and public relations — these services would be for smaller and or/shorter duration projects with a total contract amounts under $500,000 over a three-year period. Note: Those bidding in Category 1 are excluded from bidding in Categories 2 and 3.
Category 3: Campaign and creative asset development, testing, and production — these services would be for smaller and or/shorter duration projects with a total contract amounts under $500,000 over a three-year period. Note: Those bidding in Category 1 are excluded from bidding in Categories 2 and 3.
Commodity codes:
915-01-Advertising Agency Services
915-02-Advertising (Notice of Bid Solicitation)
915-03-Advertising/Public Relations (Incl. Skywriting)
915-04-Advertising, Outdoor Billboard, etc.
915-06-Audio Production
915-07-Audio Recording
915-09-Audio/Video Production Services Complete
915-14-Broadcasting Services, Radio
915-15-Broadcasting Services, Television
915-22-Communications Marketing Services
915-73-Public Information Services (Incl. Press Releases)
915-78-Television Commercial Production
915-82-Video Production
918-26-Communications: Public Relations Consulting
918-38-Education and Training Consulting
918-76-Marketing Consulting
952-22-Community Service Campaigns (Anti-Litter Programs, etc.)
952-90-Training and Instruction (For Clients, Not Staff)
961-79-Trade Services (Facilitation, Information, Marketing, Promotion, etc.)
990-77-Safety Training and Awareness Services (Including Highway Safety, Boating, Seat Belt, CPR and AED Training)
Inclusion plan: None
Preference/priority points:
- Washington small businesses (50 points)
- Veteran-owned businesses (25 points)
- Executive Order 18-03 (25 points)
Solicitation documents: Solicitation documents, contacts and bid instructions are available in WEBS: https://pr-webs-vendor.des.wa.gov/.
Question-and-answer period: June 21 – July 27, 2022. Submit questions or concerns about this solicitation in writing to the Procurement Coordinator: Mark Vessey at DESProcurementConsulting@des.wa.gov.

