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SNAP-Ed Social Marketing Campaign – DSHS


Project Title: SNAP-Ed Social Marketing Campaign

Estimated Contract Performance Period: February 15, 2023 through September 30, 2026

This competitive solicitation is issued to assist the Economic Services Administration, Community Services Division, of DSHS to obtain a qualified contractor to develop and implement a social marketing campaign that promotes healthy eating and active living behaviors to individuals eligible for Basic Food and Supplemental Nutrition Assistance Program (SNAP) benefits in Washington State.

Proposal Due Date: All Proposals must be received in their entirety by 1:00 p.m. Pacific Time on January 3, 2023 unless an Amendment is issued modifying the Solicitation Schedule set forth in 7Section C.1 of this Solicitation Document.

Submit Proposal To: Proposals must be submitted to:

Linda J. Hodgson, Coordinator
Department of Social and Health Services
Facilities, Finance and Analytics Admin.
Central Contracts and Legal Services
Email: linda.hodgson@dshs.wa.gov

Solicitation and Amendments Will Be Posted on: DSHS Procurement Website: https://www.dshs.wa.gov/ffa/procurements-and-contracting and WEBS Website: https://pr-webs-vendor.des.wa.gov/

Applicable WEBS Commodity Codes: 915-22 Communications – Marketing Services; 918-67 Human Services Consulting; 961-53 Marketing Services; and/or 952-43: Human Services – Family and Social Services

Project Scope: DSHS is seeking a contractor who will collaborate with the SNAP-Ed Program to develop a brand, conduct market research, and write key messages and content consistent with federal SNAP-Ed Program Guidance and corresponding regulations. The contractor be responsible for generating and sharing content across key media platforms (to be determined based on market research) using audience segmentation. The contractor will also provide professional consultation and technical support to DSHS and its other SNAP-Ed stakeholders. The contractor will be expected to conduct purposeful intervies and surveys with SNAP eligible individuals to inform the development and implementation of the social marketing campaign throughout its entirety.

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