OFFICE OF THE ATTORNEY GENERAL
OLYMPIA, WASHINGTONNOTICE OF BID OPPORTUNITY
HEARMEWA PROGRAM BRANDING, MARKETING AND WEBSITE CREATION
RFP NO. #23-01
COMPETITIVE SOLICITATION POSTING: August 25th, 2023
DEADLINE FOR SUBMITTING BIDS: October 9th, 2023 at 5:00 PM PST
Find the full solicitation on Washington’s Electronic Business Solution (WEBS). Vendors not registered in WEBS will not receive updates or amendments to the solicitation, which could disadvantage your bid.
WEBS Reference No. 50985
Pre-Bid Conference: September 13th 2023; 3:30 PM to 4:30 PM PST
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Meeting ID: 862 6813 2555
Passcode: 290035
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Meeting ID: 862 6813 2555
Find your local number: https://atg-wa.zoom.us/u/kOr7BpZq
Contract location: Statewide
Contract description: In 2021, the Washington State Legislature directed the AGO to implement a
statewide tipline program to receive and respond to tips from the public regarding risks or potential risks to
the safety or well-being of youth. The Legislature defined risks to safety or well-being to include harm or
threats of harm to self or others, sexual abuse, assault, rape, bullying or cyberbullying, substance use, and
criminal acts. The Legislature required the AGO to convene a Tipline Advisory Committee during the
development and implementation of the program.
The purpose and objective of this Request for Proposal (RFP) and any resulting Contract(s) is to receive
the competitive bids to evaluate and, as appropriate, award a Contract or Contacts for the AGO to procure
goods and/or services to meet the requirement to develop a multimedia campaign to communicate with the
public about HearMeWA.
The AGO expects to enter into one or more contracts for the development, production and distribution of
public service announcements and paid advertising for, including but not limited to, music streaming
services, video/steaming, multimedia and social media. Contractor(s) would be responsible for developing
branding, a media campaign, and website design for youth audiences and adult audiences from start to
finish, including market research, strategy, messaging, production and placement of Public Service
Announcements (PSAs) and ads in appropriate media statewide, including appropriate ads targeting non-English speaking and rural and indigenous communities.
Commodity Codes: 915-01-Advertising Agency Services; 915-04-Advertising, Outdoor Billboard, etc.;
915-10-Advertising, Digital; 915-14-Broadcasting Services, Radio; 915-15-Broadcasting Services,
Television; 915-22-Communications Marketing Services; 915-28-Electronic Information and Mailing
Services; 915-71-Newspaper and Publication Advertising; 915-73-Public Information Services (Incl. Press
Releases); 915-74-Radio Commercial Production; 915-96-Web Page Design, Management and
Maintenance Services.
Preference/Priority Points:
Executive Order #18-03
Washington Small Business
Certified Veteran-Owned Business
Solicitation documents: Solicitation documents and bid instructions are available in WEBS: https://pr-webs-vendor.des.wa.gov/ or on the AGO’s website: https://www.atg.wa.gov/contracts.
Question-and-answer period: August 25th 2023 – September 29th 2023. Submit questions or concerns
about this solicitation in writing to the Procurement Coordinator: Megan Clark at Contracts@atg.wa.gov
